Above, you’ll find creative pieces where I handled both the creative direction and design. From the early concept stages to the final product, I took the lead in bringing these ideas to life. This included everything from brainstorming and sketching to refining the design and ensuring it hit the mark with the target audience.

Programs used in creating the above include Photoshop, Illustrator, InDesign, MailChimp & After Effects.

Below, you'll see a logo I designed, which was based on specific directions from my client. She provided an old sketch that held significant sentimental value and needed to be revived. I took this initial concept and modernized it, ensuring it aligned with her vision while also refreshing its visual appeal.

Programs used in creating the below include Photoshop & Illustrator.

To the right, you'll find packaging examples from a freelancing client, where I designed packaging in alignment with their existing brand guidelines. These examples showcase some evolution within the brand, reflecting a refresh that took place during my freelancing period.

Programs used in creating the packaging & Illustrator.

  • Briscoes - Hotel at Home

  • Tip Top - S'mores

  • Whittakers - Mango & Coconut

Above are examples from my time at Burgess Yachts. On the left, you'll see show signage designed in line with the brand guidelines. On the right is a bespoke brochure created as a small, one-off project. For this brochure, I took on both creative direction and design, collaborating closely with the in-house copywriter to refine the content. The combined efforts ensured a well-rounded and impactful final product.
Programs used in creating the above include InDesign, Photoshop & Illustrator.

The Bride & Groom magazine issue displayed below is one that I art directed. I began my career there as my first design job, and after spending some time abroad, they welcomed me back to New Zealand to take on the role of art director for a few issues.

To the left is a issue I art directed, while to the right are issues where I was heavily involved in both design and production.
Programs used in creating the below include Photoshop, Illustrator & InDesign.